Billboards proclaiming "Netflix is a Joke" were seen around Los Angeles and New York earlier this month. They sparked plenty of confusion among commuters and set off a mild social media firestorm before everyone figured out that the campaign wasn't a hit on the streaming giant but an inside job.
Yesterday, the entertainment company finally revealed the punchline of their joke during the most expected televised event of the evening (and we're not talking about Sunday Night Football)....the Emmy's!
What many thought to be an attack on the streaming platform, was actually an inside joke from the company itself! Which is honestly the moat controversial offline marketing prank since the "I Hate Steven Singer" billboards started popping up. But with more credibility, because truth be told Netflix was able to spark curiosity through one medium (print) and finish off their joke in another medium (TV) – very interesting and innovative tactic of merging different marketing channels.
The ad features a series of celebrities interacting with Netflix's famous shows such as The Crown, Orange is the New Black, Stranger Things, and House of Cards in a comical and creative way.