Trash country

UPDATE

To watch the video, click here.

Coca-Cola just missed an amazing opportunity and they're not even aware! Coke's latest ad campaign, which was aired during this past Sunday Night Football, clearly shows how the brand wants to make a statement about it's diversified portfolio by portraying68 independent U.S. Coca-Cola bottlers as part of the company's broader family with deep connections in local communities. Towards the end of the 1-minute video, the narrator mentions how all of Coke's products rely on clean water (just like us!), which is why the company is makes an effort to replenish every drop of water they use in the process. Clearly Coca-Cola has been trying to revamp their  image towards a healthier and more environmentally friendly brand, but they could have for example used this opportunity to bring to light recent concerns like the Great Pacific Garbage Patch and help the cause! It's somewhat frustrating the power and money that multinationals have but rarely allocate towards real social causes. Honestly, I've seen great philanthropic projects coming from large corporations – specially in the beverage industry – like Coca-Cola and ABI, but even though they constantly add the "social responsibility" factor to their mission/vision statements, you rarely see one of those giants really active and engage in continuous philanthropic activities. 

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While Trump keeps telling us that Global Warming is a myth, this global natural force is coming right up to our doorsteps with category 5 hurricanes and dangerous storms all around. And all of this is because of our society's overconsumption and lack of ability to reuse and recycle like Jack Johnson has been telling us to do since 2006!  

Well now look what casually popped up at our front door: ... The Great Pacific Garbage Patch is a collection of marine debris in the North Pacific Ocean.  Marine debris is litter that ends up in oceans, seas, and other large bodies of water. Now don't consider myself a tree-hugger, but this is SCARY! It's estimates size ranges from 700,000 square kilometres to more than 15,000,000 square kilometres...twice the size of the continental United States!

While activists have tried to make this GIGANTIC problem visible to the world over the last 20 years, we've only really started to heard about it. And now the message is finally reaching (and being addressed) by some more high-profile people like Al Gore and Ross Kemp:

It may sound crazy, but we have to give them props for the viralability of the idea!

A Change.org petition asks viewers to sign up to be additional citizens of the country, thereby fulfilling one of the four requirements for recognition—having a population. (The other three are a defined territory, a government and the ability to interact with other states.)

They've even gone as far as creating a national flag, currency, passport and stamps! (Check out below)

So if there is a bandwagon to get on this week, this is it!

The day Anna Kendrick ads blew my mind!

Today I came across this AdWeek article on Anna Kendrick's latest commercial for Hulu!

As we can see, brand endorsement is something that is ever growing. Even companies, such as Hulu,  that we used to rarely see as active in the traditional  advertising landscape are now choosing faces to advocate for their brand. There is no doubt why the TV streamer selected the 32-year-old Oscar and Tony nominee as their celebrity endorser, but it is interesting what Hulu chose to do with her! Hulu is launching 30-second set pieces (which will air nationally as TV spots) that take place inside a dreamworld styled like the Hulu interface itself. 

I believe Hulu did a good job in capturing Anna Kendrick's quirky/awkward personality into their short ads and still deliver their message. I'm a big fan of Kendrick and her work, but what truly surprised me was what was linked in between the lines in this AdWeek article: some past brand ads that the actress has done that I had never seen but were simply amazing!

So if, like me, you've missed these incredible ads, here's a recap:

Kendrick's (Non) Super Bowl commercial for Newcastle Brown Ale 

Interesting enough, I had never really heard about the Newcastle, but I came across some of their content and thought it was really interesting how they played on the whole brand honesty/transparency idea, such as releasing the "Actual Focus Groups" ad series. This is not only an inexpensive, but also a smart approach to creating original and true brand content. 

Anna Kendrick for Kate Spade 

Now this ad really surprised me, not only because of the quality, relatability and entertaining factors of the ad, but because of the whole interactive video features! As soon as the video starts, a message pops leading you to click on the video contents that you'd like. Once you do, a small pop-up window appears showing a picture of the object (usually a Kate Spade product) with a small description, and then the pop-up window closes but your clicks are saved. This actually works perfectly because at one point in the ad, a neighboring couple pass by Anna Kendrick sitting outside the apartment and greet her. We notice Kendrick's shocked and awkward face, but for those of us that don't recognize the old woman we are able to click on her and find out she's Iris Apfel, American Businesswoman, Interior Designer, and Fashion Icon. Furthermore, the smart ad is a great way to showcase of Kate Spade's holiday products and take the consumers straight to store's online shopping cart. At the end of the video, you can recap your "clicked items" and if you click on the products there is a "Shop Now" button that takes you straight to Kate Spade's website. I know right? Amazing! Here's something that will surprise you even more...I went to check out the date when this article was published because I just couldn't believe I had missed this awesome  interactive video - product purchasing tech integration, and this ad was actually released in the holiday season of 2014! Crazy...I know...

Check out the AdWeek article on Anna Kendrick's Holiday ad for Kate Spade here to watch and interact with the video: http://www.adweek.com/brand-marketing/ad-day-anna-kendrick-makes-something-out-nothing-kate-spades-holiday-ad-161438/

This actually makes me wonder if this was one of those situations in which the ad technology was too advanced for the time it was released, such as Tippex's Hunter & Bear Youtube ads back in the day: https://www.youtube.com/watch?v=9CB_mhUZ1PE

 

 

Why aren't people talking about these giant NYC buses with neon-lights??

Yesterday I was walking home when this city bus passed right next to me, since most city buses have the tendency of almost running you over when you're on the sidewalk because of their large size, there wouldn't be a reason for one to take notice upon their presence...but there was for this one. The bus already stood out due to it's beige color, which made it look even larger believe it or not, but there were also these big neon lights across its side reading Coach x Selena Gomez.

Pardon the bad picture quality....I don't have an iPhone 8 or X yet

Pardon the bad picture quality....I don't have an iPhone 8 or X yet

Although it did appear like a tour bus, it was definitely a city bus in disguise with the neon lights and a small logo in the front which said The Stage.

I was fully aware what this campaign was about because I had previously signed up to one of those online raffle-like contests that I never win to get a limited edition Coach bag signed by Selena in the off chance I was feeling lucky that day....guess what... it didn't happen.

Anyways, Coach has always been a mastermind when it comes to the marketing and advertisement field, but I was really shocked by the grandioseness (no puns intended) of this campaign.

However, I do almost feel like this was a waste of money, or at least a lesson to be learned in terms of having a vision of your marketing campaign start to finish, because when I tried googling it I found nothing. Granted, there was stuff about Selena's coach campaign, so I guess it wasn't that much of a waste of money, but I still feel like they should have done some sort of talk about these driving billboards!